Project

ODU Digital Ad Campaign 1

Client

Old Dominion University

Creative Direction, Graphic Design, Web Development, Digital Advertising

Old Dominion University, located in the City of Norfolk, Virginia, is a dynamic public research institution that serves its students and enriches the Commonwealth of Virginia, the nation and the world through rigorous academic programs, strategic partnerships, and active civic engagement.

We were hired to create a banner ad campaign and landing page designs to target busy professionals who were looking to advance their careers while maintaining their full time careers. Over 40 ad design varieties were created and 4 unique landing page mockups were designed for a 3 month ad campaign. The banner ads and landing pages increased new students sign ups by 57% over the 3 month life of the campaign.

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